Photo Edits

ROLE(S): GRAPHIC DESIGNER/ ART DIRECTOR
Tom's Toothpaste- ICE
Tom's Toothpaste- ICE

Inspiration: During research I stumbled across some information about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea of what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe for the environment.

Tom's Toothpaste-EARTH
Tom's Toothpaste-EARTH

Inspiration: During research I stumbled across some information about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea of what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe for the environment.

Tom's Toothpaste-GLOBAL
Tom's Toothpaste-GLOBAL

Inspiration: During research I stumbled across some information about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea of what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe for the environment.

Richmond Metro Zoo QR Code
Richmond Metro Zoo QR Code

Campaign Type: IMC Inspiration: This campaign was started with the simple idea, having an adventure before your adventure. When you go to the zoo you’re excited through and through but then it’s time to leave and the fun is well, over. But with this campaign the adventure continues way before and after you’d leave the zoo, enticing people to not only come in general but experience the zoo way before they even walk through the doors.

Richmond Metro Zoo QR Code
Richmond Metro Zoo QR Code

Campaign Type: IMC Inspiration: This campaign was started with the simple idea, having an adventure before your adventure. When you go to the zoo you’re excited through and through but then it’s time to leave and the fun is well, over. But with this campaign the adventure continues way before and after you’d leave the zoo, enticing people to not only come in general but experience the zoo way before they even walk through the doors.

Richmond Metro Zoo QR Code
Richmond Metro Zoo QR Code

Campaign Type: IMC Inspiration: This campaign was started with the simple idea, having an adventure before your adventure. When you go to the zoo you’re excited through and through but then it’s time to leave and the fun is well, over. But with this campaign the adventure continues way before and after you’d leave the zoo, enticing people to not only come in general but experience the zoo way before they even walk through the doors.

Kitkat Re-branding
Kitkat Re-branding

Inspiration: This IMC campaign encompasses how some of MARS favorite candy bars suddenly obtained new names. Having a sarcastic, literal meaning was a vibe we wanted to introduce into the campaign early on, as WhatChaMaCallIt’s whole thing has been pretty literal with their commercials since the introduction of the candy bar itself. The overall appeal of this campaign was to shock, confuse and ultimately inform the consumer about the very forgotten candy bar.

Almond Joy Rebrand 2.0
Almond Joy Rebrand 2.0

Inspiration: This IMC campaign encompasses how some of MARS favorite candy bars suddenly obtained new names. Having a sarcastic, literal meaning was a vibe we wanted to introduce into the campaign early on, as WhatChaMaCallIt’s whole thing has been pretty literal with their commercials since the introduction of the candy bar itself. The overall appeal of this campaign was to shock, confuse and ultimately inform the consumer about the very forgotten candy bar.

Mounds Rebranding 2.0
Mounds Rebranding 2.0

Inspiration: This IMC campaign encompasses how some of MARS favorite candy bars suddenly obtained new names. Having a sarcastic, literal meaning was a vibe we wanted to introduce into the campaign early on, as WhatChaMaCallIt’s whole thing has been pretty literal with their commercials since the introduction of the candy bar itself. The overall appeal of this campaign was to shock, confuse and ultimately inform the consumer about the very forgotten candy bar.