Marketing Campaigns

ROLE(S): GRAPHIC DESIGNER/ ART DIRECTOR
Tom's Toothpaste
Tom's Toothpaste

Campaign Type: Print Ads Inspiration: Some info about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea that what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe.

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Tom's Toothpaste
Tom's Toothpaste

Campaign Type: Print Ads Inspiration: Some info about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea that what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe.

press to zoom
Tom's Toothpaste
Tom's Toothpaste

Campaign Type: Print Ads Inspiration: Some info about Tom’s Toothpaste I had never heard about before, it being biodegradable; This led to the idea of seeing something for face value isn't always what it really is. Using images of the Earth, roots & a glacier we wanted to do a sort of optical illusion, playing into the idea that what you see isn't always what you get. Not only tying in the aspect of Tom’s biodegradable toothpaste but also making sure it's safe.

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Shoe Carnival
Shoe Carnival

Campaign Type: Print Ads Inspiration: This campaign draws from the idea that no matter who you are, no matter what you do there will always be a shoe that fits your exact needs. Showcasing within this brand that although they may not focus on one exclusive item, that doesn’t put them at any type of disadvantage. Not only making sure your shoe fits your exact needs but also having an understanding of your shoes helps tell your personal journey and finding the right one is different for everyone.

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Shoe Carnival
Shoe Carnival

Campaign Type: Print Ads Inspiration: This campaign draws from the idea that no matter who you are, no matter what you do there will always be a shoe that fits your exact needs. Showcasing within this brand that although they may not focus on one exclusive item, that doesn’t put them at any type of disadvantage. Not only making sure your shoe fits your exact needs but also having an understanding of your shoes helps tell your personal journey and finding the right one is different for everyone.

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Shoe Carnival
Shoe Carnival

Campaign Type: Print Ads Inspiration: This campaign draws from the idea that no matter who you are, no matter what you do there will always be a shoe that fits your exact needs. Showcasing within this brand that although they may not focus on one exclusive item, that doesn’t put them at any type of disadvantage. Not only making sure your shoe fits your exact needs but also having an understanding of your shoes helps tell your personal journey and finding the right one is different for everyone.

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Galaxy Diner
Galaxy Diner

Campaign Type: IMC RICHMOND AD SHOW WINNER Inspiration: Galaxy Diner is a beloved local RVA diner & is home too many crazy foods such black hole pancakes, nuclear waste burgers and atomic dogs. This revamp of Galaxy Diner took things out of this world and tied inspiration behind “The War of the Worlds” radio catastrophe back in the 1930’s. Being gimmicky and retro is just the name of the game within Galaxy Diner so we knew we didn't want to change that aspect about that about the restaurant.

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Richmond Ad Show Cannonball Winner
Richmond Ad Show Cannonball Winner
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Galaxy Diner
Galaxy Diner

Campaign Type: IMC RICHMOND AD SHOW WINNER Inspiration: Galaxy Diner is a beloved local RVA diner & is home too many crazy foods such black hole pancakes, nuclear waste burgers and atomic dogs. This revamp of Galaxy Diner took things out of this world and tied inspiration behind “The War of the Worlds” radio catastrophe back in the 1930’s. Being gimmicky and retro is just the name of the game within Galaxy Diner so we knew we didn't want to change that aspect about that about the restaurant.

press to zoom